The Client
Augustina is yet another multi-faceted founder, and her passion is palpable. She is a photographer, mentor, and visionary guide based in Baltimore, and when I tell you, the comfort I feel around this woman, truly the sweetest and most thoughtful soul. I also adored working with her because:
- She loves to get deep (and so do I). Her site was already built out beautifully on Showit!
- She is so thoughtful in her approach, and wanted this project to define her next era
- I had the chance to do a welcome sequence for her (my favorite)
- I naturally gravitate toward creative businesses, and when I found out she specializes in brand photography? Sold.
The Project Overview
Augustina actually came to me for a copy audit first! I went through and reviewed her site, giving her an in-depth review of flow, tone, specificity, and everything that I would update. Safe to say, she loved it! I did Augustina’s Home, About, Branding, and Mentorship pages. She came to me:
- Knowing that her website sounded nice, but didn’t speak clearly to the depth of her work
- Wanting to get specific when talking about the transformation photography has for branding
- Trying to figure out how to blend her photography and mentorship work in a way that made sense
With Augustina’s site, she was already so clear about the transformation she brings when she’s in the work with her clients, but expressing that in her copy was a different story. Thankfully, I already picked her brain for you so you can see what it was like to work together from her perspective.
The Work
One of the biggest goals for the website was helping her clarify her process and differentiators. We made sure to include sections like this across the website, going beyond the differentiator itself (‘in-depth approach’, ‘expert guidance’) and explained how they’re shown within her brand.
We also focused on storytelling across the website, of course we’re building a perspective-packed and relational space. For her mentorship page, this meant sharing her specific experience (which side note, I’ve already gone down a rabbit hole on psychedelic integrative support and I’m fascinated).
The Review
When you reached out, what were you feeling?
I was feeling that my messaging was not clear and confusing. I was struggling with articulating what it is that I do / how I do it.
If you were describing me to a friend/someone asking about me, what would you tell them that I do/did for you?
I would tell them that Delia HEARS you – she listens with depth and experience, she speaks with expertise and reminds you of your worth and value in your value because she has the capabilities to deeply listen, she is able to integrate the truest, most authentic copy in your website/emails/etc.
“I reached out to Delia because my messaging felt confusing and unclear. I know what I do, but I couldn’t articulate it. I couldn’t get my words to land the way the work actually felt. I wanted someone who could take what was in my body, and translate it into language that made sense.
Delia is that woman.
She HEARS you. She listens with depth + presence. She reflects back your own magic while reminding you of your worth. She takes your essence and turns it into the truest, most authentic copy. Copy that actually sounds like you.
Working with her gave me a better grasp on how to speak about my business and my offerings with clarity and confidence. My website finally feels like me.
She even supported me with emails, so now my backend feels smooth and supportive, even when I’m not actively writing. My brand feels elevated and grounded in a way I’ve been craving for years.
Working with Delia is like finally being seen in the way you feel inside your business but can’t quite put into words.
100% worth the investment. I highly recommend her to anyone who wants their brand voice and copy to actually reflect who they are.”
Your new website is waiting!
If you loved Augustina’s website, I’ll be sure to tell her. More importantly, I’m Delia, and I’m your new website copywriter. You can browse my services here, and for some additional context, join my half-educational, half-unhinged weekly newsletter here.
